When the World Health Organization launched SARAH, a health awareness chatbot, in April 2024, they encountered a common AI problem: the chatbot sometimes provided incorrect information. This phenomenon, known as hallucination, highlights one of artificial intelligence's most significant challenges.
Understanding AI Hallucination
At its core, hallucination is not a malfunction but rather an inherent feature of how Large Language Models (LLMs) operate. These models don't access databases or search engines for information - instead, they generate text through a complex system of probability calculations.
The Architecture of Generation
LLMs consist of billions of numerical parameters that work together to predict text sequences. Rather than functioning like an encyclopedia, they operate more like a sophisticated pattern-matching system. The process works as follows:
1. The model predicts the next word in a sequence based on statistical patterns learned during training.
2. Each prediction becomes part of the context for subsequent predictions.
3. This cycle continues, creating coherent text that matches learned patterns.
Training and Probability
During training, these models learn the statistical relationships between words by analyzing vast amounts of text data. The model adjusts its internal parameters to capture these linguistic patterns. When generating text, it calculates probability scores for every word in its vocabulary, choosing the most likely next word based on context.
The Challenge of Control
While we can influence LLM outputs through various techniques, complete control remains elusive. Some researchers suggest that increasing training data might reduce errors, though this remains unproven. One effective approach is "chain-of-thought prompting," which guides the model through step-by-step reasoning to improve accuracy.
The Probability Problem
However, since these models are fundamentally probabilistic, they can never guarantee 100% accuracy. Like a weighted die, even with careful engineering, there's always a chance of unexpected outputs. This inherent uncertainty is compounded by users' tendency to trust AI systems implicitly, allowing errors to go unnoticed.
Managing Expectations
The most practical solution to AI hallucination may not lie in technical fixes alone, but in better understanding these systems' limitations. Users should approach AI outputs with appropriate skepticism and verify important information through reliable sources. Rather than expecting perfect accuracy, we should view these tools as powerful but imperfect aids that require human oversight and verification.
Steve Papermaster is a renowned technology entrepreneur, investor, and thought leader in the fields of artificial intelligence and digital transformation. With over three decades of experience in technology and business, Steve has advised Fortune 500 companies, governments, and global organizations on innovation and digital strategy. He served on the President's Council of Advisors on Science and Technology (PCAST) and continues to be a prominent voice in discussions about the future of technology and its impact on society.